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Our
History
On April 1, 2004, Bayview Community Hospice and CommunityCARE Home
Hospice, in their 15th and 14th years of operation respectively,
merged together to form one non-profit organization. The hospice
is governed by a board of directors
and supported by almost a hundred volunteers.
On October 11, 2006, Bayview Community Hospice officially changed
its name to Alliance Hospice.
2006 was a landmark year for the hospice and our re-branding is
the culmination of the merger that brought together Bayview Community
Hospice and CommunityCARE Home Hospice, each with distinct cultures
and philosophies of care and each serving specific geographies
within the city. We completed the last of five strategic directions
established when the two hospices merged in 2004 and we received
our Level II Accreditation from the Hospice Association of Ontario.
We expanded the scope of our services through new partnerships
and collaborations with other hospices and community based agencies.
Our most significant achievement was to support 349 clients with
15,090 hours of direct services, an increase of 20% over the previous
year.
Our new name does not signal a change in the long standing, high
level of service provided by Bayview Community Hospice or CommunityCARE
Home Hospice. Rather, it reflects our philosophy of care and the
priority that we place on service integration, partnerships and
collaborations. Our tag line Partners in Care emphasis how we view
our role with our clients, their families, our community partners,
and our professional partners.
The
development of our new name and logo was in itself, a collaborative
process.
We retained Duegood Social Marketing to see input from
our stakeholders—clients, families, volunteers, staff and
board, referral sources, other hospices, partners, and community
agencies. Over the summer Duegood developed a number of concepts
that were shared with staff, board, and volunteers. After a few
iterations, a final name, logo, and tag line were selected. These
were shared with a select group of volunteers, referral sources,
and community partners for their feedback—all of which was
positive. We had found a brand that really represented what the
hospice was all about.
As we go forward, we look forward to working with all of our partners
to provide compassionate and meaningful care to our clients and
their families while doing our part to transform hospice care in
Toronto into a highly integrated community based service.
The
History of Bayview Community Hospice
The movement to found Bayview Community Hospice began in 1988. A
steering committee was formed in January 1988 at the urging of bereavement
counsellor Pauline Faull. Ms. Faull had worked as a nurse in Ireland
where the hospice movement is more highly developed. The first board
meeting was held in September 1989 with Doreen Thibert as the Chair.
The first volunteer training took place the following month. Bayview
Community Hospice was incorporated as a charitable organization
in 1990. Bayview's traditional service territory was from St. Clair
Avenue north to Steeles Avenue, from Victoria Park Avenue west to
the Humber River.
The
History of CommunityCARE Home Hospice
CommunityCARE Home Hospice has been providing service to clients
in the greater Toronto area for 14 years. Founded in 1990 as AIDSCare
by Metropolitan Community Church of Toronto, the hospice focused
exclusively on services for people with AIDS. In 1997, the services
of CommunityCARE were expanded to encompass all life threatening
illnesses. Since its inception, CommunityCARE has served over 1200
people. CommunityCARE's traditional service territory was from St.
Clair Avenue south to Lake Ontario, from Victoria Park Avenue west
to the Humber River.
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